General

Stephanie Unger - Blindferret.com / 24metrics

Why BlindFerret’s first choice is FraudShield when it comes to Fraud Detection

This week, we met up with Stephanie Unger, Director of Advertising of Blindferret.com. We were curious to see what insights Stephanie could share with our readers. We all know that fraud in the online advertising is evolving quickly. In order to be ahead of the fraudsters you need to understand what they are doing, how […]

Basile Wagner - Senior Product & Innovation Manager at Mozoo.

How Mozoo uses FraudShield to fight Advertising Fraud

What makes Mozoo use FraudShield and how does it help them to stop Ad-Fraud? Last week we met up with Senior Product & Innovation Manager from Mozoo.com, Basile Wagner. Mozoo is an Advertising Network with offices in Paris, London, Hong Kong, San Francisco and Los Angeles with over 100 employees. We wanted to find out about his latest […]

VPN - Virtual Private Network

What is a VPN and how fraudsters use it to trick you.

The systematics of a Virtual Private Network – How does it work? Why do people use it? What is the threat to your business? In order to better understand the mechanisms of a VPN (Virtual Private Network) it is necessary to explain the basic structure of an internet connection. Basics of a Virtual Private Network […]

Fraud in the Performance Marketing Industry

How fraudsters steal your hard earned CPI commissions.

What is CPI (Cost per Install) Fraud mean? How does it work? How can I protect my business from further damage? It’s the hard truth, but Fraud exists anywhere you go. Governments, Politicians and guess what, there are also fraudsters in the marketing and advertising industry. Especially performance based marketing is filled with suspicious activities. […]

Cost Per Install Fraud (CPI)

A Guide to CPI Fraud and How To Stop Fraudulent Conversions.

Your goal is high qaulity traffic? – How can you reach that goal and stop CPI Fraud?  Mobile Affiliate Networks who work on a CPI (Cost Per Install) basis provide offers that pay for every app install made. App Developers, Affiliates and media buyers use this opportunity to earn money by promoting these offers and […]